LinkedIn Hints For Building a Great Network
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Home Page > Business > Networking > LinkedIn Hints For Building a Great Network
LinkedIn Hints For Building a Great Network
Posted: Jun 23, 2010 |Comments: 0
|
Many people work wildly, seeking to grow their networks. Besides the largest sites of LinkedIn, Facebook, and Twitter, you can find many more that are dedicated to the subject, whether they are a smaller social networking site, a blog devoted to the topic, or simple product website that "helps" you network. The great news is that networking, in terms of collecting large groups of folks that you can reach, has never been easier. The bad news is that collecting names and business cards never was effective networking, and the online equivalent won't work, either. Building effective networks is truly the name of the game, regardless of the size of the network.
Creating an effective network challenges individuals to build relationships with individuals who make a difference in the quality of their personal, social, or business life. For a career, an effective network has more specific meaning, and the meaning changes based on the context of career development.
So what are you trying to do?
* Grow your client base,
* Expand a certain product line,
* Develop stronger human resource access to strengthen your business' core strengths, or
* Looking for a job or expect to be looking for a position sometime in the future.
Each of these objectives should significantly impact who you attempt to add to your network.
If you are seeking to expand your client base, you need to develop context to reach prospective buyers or networks of non-competitive resources who may be buyers in the future. You could focus on trade association, local business organizations like Chambers of Commerce or the Rotary, or strengthen your personal relationships with individuals you already know who are postured to help develop this area.
For a product line, maybe you need to meet and develop relationships with circles of creative individuals focused on or related to that area. Your goal may not be quite as specific as a sale, but effective network development requires focused attention on the topic.
Maybe you own a company and need more management bench strength. In addition to adding some specialized recruiters to your network, you could become involved at a nearby university's business program to gain access to more rising stars. Maybe you direct your conversation to find out who others perceive are the stars and seek introductions. Your goals are not immediate, but you must seriously develop habits supporting your objective.
The last, finding a job or laying the groundwork for a future job search, is perhaps both the easiest and the most difficult. Your goal is accessing the hiring manager, the human resource staff that supports the manager, or the trusted executive recruiter that fills their needs. The objective is simpler because you know relatively precisely who you are seeking, but precision creates its own hurdles.
As you can see, network is not a random act. You need to understand your goals. Develop strategies to support those goals. Place action plans or tactics in motion that makes strategy into reality for your own clearly defined networking objectives.
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Peggy McKee -
About the Author:
Peggy McKee has over 15 years of experience in sales, management, and recruiting. She is the CEO of PHC Consulting, a nationally-known medical sales recruiting firm. See her website and blog for more on medical sales at http://www.phcconsulting.com.
She offers powerful tools and tips for resumes, LinkedIn, 30/60/90-day plans, brag books, and more that will help you succeed in your job search at http://www.career-confidential.com.
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Okay I'm On Twitter - Now What?
The logic of connecting more closely with your target audience has attracted many businesses to Twitter, but once they're there they can be unsure of best practices or what to do next. Here are some tips to help expand your reach in the Twitterverse.
By:
Barbara Waymanl
Business>
Networkingl
Jan 30, 2011
Career Coaching: Do Men See It Differently Than Women?
You know what I've noticed lately? Most of my career-coaching clients are men. Out of the last 26 career coaching/interview coaching/job search advice sessions I've conducted, 19 clients were male, and 7 were female. I know that doesn't represent the gender ratio within the medical sales field (or any other), so what gives?
By:
Peggy McKeel
Careers>
Career Managementl
Jan 05, 2011
Book Review: Women, Work, and the Art of Savoir Faire
If you are a woman in the business world, no matter what your age, you must read the book Women, Work, and the Art of Savoir Faire, by Mirelle Guiliano. It will help you step around the mistakes you might make in your career or as a business owner, and step forward into an opportunity that you might miss without this kind of coaching.
By:
Peggy McKeel
Careers>
Career Managementl
Nov 22, 2010
Resume Tips from the Experts: Proper Resume Content and Format
If you think of the job search as a sales process (and you should), then your resume is your marketing document. What does your resume say about you? Does it grab the attention of the reader like it should? Does it give the reader the information he or she needs to make the decision to call you in for an interview to find out more?
By:
Peggy McKeel
Careers>
Resumesl
Nov 22, 2010
Focused Networking: How to Find Your Next Job
Don't waste your time and effort networking with everyone to apply to just any company with a job opening. For your best results, you want to focus your efforts on a few individuals at a few great companies. It's a precision strategy to land the job you really want.
By:
Peggy McKeel
Careers>
Interviewsl
Nov 22, 2010
LinkedIn Recommendations: How Important Are They?
LinkedIn is an amazingly valuable resource for anyone's career, and essentially important for the success of a job search. A great profile that shows you off at your professional best is the first step, but many job seekers want to know just how important it is to have recommendations on your profile. And how many do you need?
By:
Peggy McKeel
Careers>
Interviewsl
Nov 22, 2010
Internal vs. External Recruiters
You should leave no stone unturned in your quest for a job, and recruiters can be an especially valuable resource. See the difference between internal and external recruiters, and how they fit into your job search.
By:
Peggy McKeel
Careers>
Recruitmentl
Nov 22, 2010
Job Personality Test: How to Use Them to Your Advantage
Personality tests are often used to evaluate potential candidates. Even if you don't get the offer, you can use those results to move you forward in the job search process.
By:
Peggy McKeel
Careers>
Interviewsl
Nov 22, 2010
Interview Follow Up: What's the Next Step?
If you've had your interview and you've sent your thank you note, what do you do now? If you haven't gotten a call, it can be tricky, but asking the right questions can help you strike exactly the right note to move the hiring process forward.
By:
Peggy McKeel
Careers>
Interviewsl
Nov 22, 2010
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Peggy McKee has over 15 years of experience in sales, management, and recruiting. She is the CEO of PHC Consulting, a nationally-known medical sales recruiting firm. See her website and blog for more on medical sales at http://www.phcconsulting.com.
She offers powerful tools and tips for resumes, LinkedIn, 30/60/90-day plans, brag books, and more that will help you succeed in your job search at http://www.career-confidential.com.
